Yes. Somebody could misuse the advice in this article to create “click bait” — which is basically a sensational title that doesn’t deliver what it promises. But I certainly don’t advise that. I emphasise “claps” in the article because when a reader “claps” or engages with an article they are saying they got what they expected. I always recommend you deliver value, not fluff. A great title will simply help readers identify the value right off the bat.

Thank for the comment Brad.